Every year, Sofia becomes a meeting point for travel dreams, relaxation, and new discoveries. Holiday & SPA Expo is the largest international tourism exhibition in Bulgaria and one of the most anticipated events for everyone who loves to travel—professionally or simply at heart.
Held at Inter Expo Center – Sofia, the exhibition brings together tourism destinations from around the world, hoteliers, tour operators, SPA and wellness centers, municipalities, and organizations, all presenting the latest trends in tourism.
A Journey Without a Suitcase
Walking through Holiday & SPA Expo feels like traveling across continents—from exotic far-off destinations to hidden gems within Bulgaria itself. Visitors can explore:
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new travel routes and holiday offers
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SPA and wellness concepts for complete relaxation
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cultural, wine, eco, and adventure tourism
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ideas for family, romantic, and luxury trips
All of this is presented directly by the people who create the experiences.
Meetings, Ideas, and Inspiration
The exhibition is more than a marketplace for tourism products. It is a platform for meetings, conversations, and the exchange of ideas, where industry professionals build partnerships and visitors gain valuable first-hand information.
The accompanying program features presentations, discussions, and specialized forums dedicated to sustainable tourism, innovation, and destination development.
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